eaa airventure campaign
client
experiential
aircraft
association
role
graphic designer
2019
year
project includes billboards, banners, posters,
exhibits + print and digital ads
EAA AirVenture is a week-long event that attracts over 600,000 aviation enthusiasts from around the globe to Oshkosh, WI. This project included a series of promotional materials for the event. The campaign messaging focused on celebrating AirVenture's 50th year in Oshkosh.
01. direct mailer
the work
Rather than promoting AirVenture with a relatively untargeted print ad, we focused on EAA members in the Midwest states who were familiar with the brand but have never attended EAA AirVenture. The project generated $28, 209 in revenue from ticket sales.
the result
The direct mailer generated $28,209 in revenue from ticket sales, bringing in families from across the Midwest to AirVenture in Oshkosh.
02. exhibit brochure + signage
Aviation Gateway Park is an exhibitor center at AirVenture where the most innovative, futuristic aircraft are displayed. Inspired by the sleek and modern technology, the goal was to design an exhibit where visitors seemingly stepped into the future.
03. print + digital + billboard ads
04. event patch
Pilots from around the world fly their home-built airplanes to Oshkosh for AirVenture. After landing, they are given a patch to commemorate their flight to AirVenture. The 2019 patch features a Delta Dyke, a 1960s American homebuilt aircraft.
05. exhibit signage
the work
Solidworks and the Virtual Flight Academy are exhibited at Airventure. The goal was to create an interactive experience for prospective members looking to learn more about membership benefits.
the result
The Solidworks and Virtual Flight Academy booths were designed to highlight the EAA member benefits. AirVenture guests can test the Solidworks software and virtual flight simulators, providing an interactive experience for guests.
