eaa airventure campaign
project includes billboards, banners, posters,
exhibits + print and digital ads
EAA AirVenture is a week-long event that attracts over 600,000 aviation enthusiasts from around the globe to Oshkosh, WI. This project included a series of promotional materials for the event. The campaign messaging focused on celebrating AirVenture's 50th year in Oshkosh.
01. direct mailer
Rather than promoting AirVenture with a relatively untargeted print ad, we focused on EAA members in the Midwest states who were familiar with the brand but have never attended EAA AirVenture. The project generated $28, 209 in revenue from ticket sales.
The direct mailer generated $28,209 in revenue from ticket sales, bringing in families from across the Midwest to AirVenture in Oshkosh.
02. exhibit brochure + signage
Aviation Gateway Park is an exhibitor center at AirVenture where the most innovative, futuristic aircraft are displayed. Inspired by the sleek and modern technology, the goal was to design an exhibit where visitors seemingly stepped into the future.
04. event patch
Pilots from around the world fly their home-built airplanes to Oshkosh for AirVenture. After landing, they are given a patch to commemorate their flight to AirVenture. The 2019 patch features a Delta Dyke, a 1960s American homebuilt aircraft.