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target easter
The goal was to inspire and communicate ease, through value, to our guests. As Art Director, I collaborated with the team to design the visual approach for the Easter campaign within the Promo social & digital ads. The work lived across digital, social and print throughout season.
client
target
role
art director & designer
2022
year
the idea
Help guests get more meaning out of the Easter holiday by inspiring possibilities and easing the stress of the season.
the result
Target's Easter campaign ran for two weeks in April, generating a significant increase in brand awareness in this short timeline. The social & digital campaign ads drove $250 million in sales through the digital weekly ad.
the team
AD: Abby Meyer
AD: Brenda Manthe
CW: Fredrik.Hausmann
CW: Carla Ellis
ACD: Heather Barr
Creative Producer: Gigi Masrojhe
Creative Producer: Dani Hartman
Producer: Ali Henningsgaard
Photographer: Ryan Dyer
Asst: Justin Banda
Asst: Mary Archambault
Digi Tech: Nyla Schroeder
Digi Tech: Heather Byington
Food Stylist: Diana Scanlon
Asst: Madeline Fitzgerald
Asst: Kayla McDaniels
Photographer: David Roascio
Digi Tech: Derek Ahlberg
Stylist: Athanasia Nichols
Stylist: Zoe Joeright
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