target easter 

The goal was to inspire and communicate ease, through value, to our guests. As Art Director, I collaborated with the team to design the visual approach for the Easter campaign within the Promo social & digital ads. The work lived across digital, social and print throughout season. 

client

target

role

art director & designer
 

2022

year

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the idea
Help guests get more meaning out of the Easter holiday by inspiring possibilities and easing the stress of the season. 
the result
Target's Easter campaign ran for two weeks in April, generating a significant increase in brand awareness in this short timeline. The social & digital campaign ads drove $250 million in sales through the digital weekly ad. 
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the team

AD: Abby Meyer

AD: Brenda Manthe

CW: Fredrik.Hausmann

CW: Carla Ellis

ACD: Heather Barr

Creative Producer: Gigi Masrojhe

Creative Producer: Dani Hartman

Producer: Ali Henningsgaard

Photographer: Ryan Dyer

Asst: Justin Banda

Asst: Mary Archambault

Digi Tech: Nyla Schroeder

Digi Tech: Heather Byington

Food Stylist: Diana Scanlon

Asst: Madeline Fitzgerald

Asst: Kayla McDaniels

Photographer: David Roascio

Digi Tech: Derek Ahlberg

Stylist: Athanasia Nichols

Stylist: Zoe Joeright