food photography refresh
As an Art Director on this food photography refresh, I aided in creating inspirational photography for our food photo library, concepting recipes to best represent the products and collaborating with a team of art directors and food stylists to turn everyday ingredients into inspirational dishes for our guests.
The Weekly Ad is known for creating poppy, on-brand photography for Target. Good & Gather is our first $3 billion owned-brand, so it was important to continue to inspire guests with the products they know and love, while still styling food in an attainable way.
As a team, we created 34 new photography shots during our week-long shoot to add to Target's food library which will be utilized in promotional marketing. I successfully led the photoshoot and 6-person crew on the final day of the shoot, as our team navigated COVID-19 precautions.
SrAD: Sara Halgrimson
SrAD: Brenda Manthe
AD: Abby Meyer
ACD: Heather Barr
Creative Producer: Ali Spitzack
Production Company: Treehouse/Michelle Allen
Photographer: Bob Orr
Photo Asst: Nate Reiman
Digi Tech: Kyle Clementson
Food Stylist: Robin Krause
Prop Stylist: Nicole Uphoff