food photography refresh

As an Art Director on this food photography refresh, I aided in creating inspirational photography for our food photo library, concepting recipes to best represent the products and collaborating with a team of art directors and food stylists to turn everyday ingredients into inspirational dishes for our guests. 

client

target

role

art director  
 

2021

year

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the work
The Weekly Ad is known for creating poppy, on-brand photography for Target. Good & Gather is our first $3 billion owned-brand, so it was important to continue to inspire guests with the products they know and love, while still styling food in an attainable way.
the result
As a team, we created 34 new photography shots during our week-long shoot to add to Target's food library which will be utilized in promotional marketing. I successfully led the photoshoot and 6-person crew on the final day of the shoot, as our team navigated COVID-19 precautions.
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the team

SrAD: Sara Halgrimson

SrAD: Brenda Manthe

AD: Abby Meyer

ACD: Heather Barr

Creative Producer: Ali Spitzack

Production Company: Treehouse/Michelle Allen

Photographer: Bob Orr

Photo Asst: Nate Reiman

Digi Tech: Kyle Clementson 

Food Stylist: Robin Krause

Prop Stylist: Nicole Uphoff