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target deals social & digital campaign
The Target Deals campaign features weekly promotions for social media channels and banner displays that amplify our strongest promotions, delivering consistent and compelling value to our guests every week. As Art Director, I collaborated with the Promo team to guide and shape a consistent visual treatment and hierarchy of all promotional content with the goal of creating scroll-stopping content that breaks through the clutter.
client
target
role
art director & designer
2022
year
the idea
We strive to connect with the deal finder and unlock the feeling that they are getting more for their money. We make saving money simple, and focus on price so you know what you're saving. We are undeniably Target in our voice and imagery by being playful, direct and easy to shop.
the result
The Weekly Ad produces over 3 million impressions online on target.com. This team is the #1 driver of incremental sales at Target and we are well oiled machine producing a 20-40 page print ad and 5+ digital & social messages per week.
