digital weekly ads

project includes digital translation of print page

client

target

role

art director & designer

2020

year

Using the target.com digital components, the goal was to create an inviting landing page for the Digital Weekly Ad that communicates value, ease, and highlights the top deals of the week on the print cover. I chose two print covers and concepted solutions to translate the historically print ad into the digital world. These concepts also explore new landing page features to deliver a customizable guest experience.

WeeklyAd_2020_Feb_Week4.png

01. 

The 'Deals for You' feature will link to guests' Target Circle account and generate deals based off of their past purchasing history, creating a personable, time-saving shopping experience.

02. 

This concept explores ways to highlight featured stories through buckets, making for an easier way to shop deals.