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print & digital weekly ad
As an Art Director & Designer for the Print & Digital Weekly Ad Campaign, I design work for print and digital. This work focuses on price and promotions. I design the layout of the print pages and then art direct the photography on set. I collaborate with copywriters, business planners, vendors and production artists to create the weekly ad.
client
target
role
art director & designer
present
year
the work
The goal of the Weekly Ad is to connect guests with the idea that they are getting more value for their money. The work focuses on price to ensure savings are at the forefront of the messaging. The voice and imagery combine playfulness with ease to enhance the guest's shopping experience.
the result
The Printed Weekly Ad reaches over 40 million households through newspapers, helping to drive over 25 million store trips each week. The Digital Weekly Ad also produces over 3 million impressions online on target.com.
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