city of fond du lac branding





art director & designer



project includes logo, brand style guide & marketing materials

Fond du Lac is French for “foot of the lake,“ named as such because of its location at the south end of Lake Winnebago. Fond du Lac needs branding to communicate the city’s natural beauty and long-established, welcoming community, but the current brand does not effectively convey this message. In this rebrand project, I designed a logo and style guide that captures the essence of the City of Fond du Lac. 

take a peek inside the brand book.

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the process

mark applications

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