interactive digital banner ads
project includes creative recommendation and prototypes
for multi-offer interactive digital banner ads
client
target
role
art director & designer
2020
year
The average guest is bombarded with ads daily, but interactive ads allow guests to become active participants, not simply passive consumers in the digital environment. So, how could Target use these ads to tell value stories? I proposed a creative recommendation on how we could use interactive ads in our campaign work. I consulted experts across marketing, defined a strategy fit for promo marketing, designed the prototypes, and art directed the motion graphics.