interactive digital banner ads

project includes creative recommendation and prototypes 
for multi-offer interactive digital banner ads

client

target

role

art director & designer

2020

year

The average guest is bombarded with ads daily, but interactive ads allow guests to become active participants, not simply passive consumers in the digital environment. So, how could Target use these ads to tell value stories? I proposed a creative recommendation on how we could use interactive ads in our campaign work. I consulted experts across marketing, defined a strategy fit for promo marketing, designed the prototypes, and art directed the motion graphics.

01. hotspot ads

02. loopme carousel ad