Developed a marketing campaign from research to creative solution.
client
class project
Our strategy targets 18-21 year-olds to establish brand loyalty among the younger generations.
​
Utilizing bright colors and playful imagery, the Shine Brighter campaign encourages Gen Z
to be yourself and shine brighter while using Pepsodent. This campaign will evoke the younger generation, while also ensuring
that Pepsodent is still the same great quality
and price.
2019
rebranding
campaign
project includes complete marketing campaign
from research to creative solution
client
pepsodent class project
role
strategist + art director
2019
Our strategy targets 18-21 year-olds to establish brand loyalty among younger generations. Utilizing bright colors and playful imagery, the Shine Brighter campaign encourages Gen Z to be themselves. This campaign will evoke a younger audience, while also ensuring the current market of Pepsodent's same great quality and price.
