Developed a marketing campaign from research to creative solution.

client

class project

Our strategy targets 18-21 year-olds to establish brand loyalty among the younger generations. 

Utilizing bright colors and playful imagery, the Shine Brighter campaign encourages Gen Z

to be yourself and shine brighter while using Pepsodent. This campaign will evoke the younger generation, while also ensuring 

that Pepsodent is still the same great quality

and price.

2019

rebranding

campaign

project includes complete marketing campaign
from research to creative solution

client

pepsodent class project

role

strategist + art director 

Image by Filip Baotić

2019

Image by Autumn Goodman

Our strategy targets 18-21 year-olds to establish brand loyalty among younger generations. Utilizing bright colors and playful imagery, the Shine Brighter campaign encourages Gen Z to be themselves. This campaign will evoke a younger audience, while also ensuring the current market of Pepsodent's same great quality and price.

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