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weekly print ad & digital ads
client
target
role
art director & designer
2020
year
project includes print page ad + social media ads
The Printed Weekly Ad & Dealfinder Campaign focuses on price and promotions to communicate Target's weekly deals. As Art Director + Designer, I designed work for print, digital, and social. Due to COVID-19, I selected pre-shot photo assets to use in the page layout and directed Digi-techs who made the assets fit the creative. I collaborated with copywriters, business planners, vendors and production artists to create the print page. I also partnered with a motion graphics team to design and art direct video for our digital campaign work.
01. weekly ad print page
the work
The goal of the Weekly Ad + Dealfinder work is to connect guests with the idea that they are getting more value for their money. The work focuses on price to ensure savings are at the forefront of the messaging. The voice and imagery combine playfulness with ease to enhance the guest's shopping experience.
the result
The Printed Weekly Ad reaches over 40 million households through newspapers, helping to drive over 25 million store trips each week. They also produce over 3 million impressions online on target.com.
02. dealfinder ads
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