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circle week

Client: Target   |   2023   |  Art / Motion Direction, Animation, Visual Design

The biggest sale of the season, Target Circle Week, lived up to its name, with guests taking advantage of the deals and all of Target's convenient ways to shop all week long. The campaign welcomed new guests to Target Circle, allowing them to save on so many deals!

 

As lead social/digital art director, I navigated the team throughout creative process to bring Bullseye into 'real life.' This project included directing Bullseye's rendering style & animation to feel more photorealistic, capturing motion assets for cross-marketing materials, and executing assets for video, social & digital platforms. Keep an eye out on your next Target run, because Bullseye has officially entered our multiverse.

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meet the crew

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Role: Social/Digital AD

Agency: Target Creative
Animation/Video Production: Scholar


Creative Director: Stephen Bamonte
ACDs: Heather Bahr, Jake Pasterski, Jesse Gadola

ADs: Abby Meyer, Josh Thacker, Alli Koch, Kelsey Ciatti-Miller, Morgan Schiferl, Jessica Pulemjotov, Lauren Nelson

Copy: Susan George, Fernando Sanchez

Project Manager: Kelly Jo Abdo

Engagement Manager: Hilary Chang

Strategy: Erin Cry

Producers: Michelle LappinDay, Edith Ramacher, Samantha Chew, Sarah Fisher

Production: Chad Mehl, Christa Thaler, Jazzmyne Johnson, Syed Rafi

Motion: Betty Chin-Wu, Tom Busch

Music: Joe Mechtenberg

Photo: Fresh Coast Collective — Eric Eul

Digital Tech: Alfie Ferreyra
Prop Stylist: Chrystina Hakam

Wardrobe: Ann Marshik
H&MU
: Andrea Holton

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