circle week
Client: Target | 2023 | Art / Motion Direction, Animation, Visual Design
The biggest sale of the season, Target Circle Week, lived up to its name, with guests taking advantage of the deals and all of Target's convenient ways to shop all week long. The campaign welcomed new guests to Target Circle, allowing them to save on so many deals!
As lead social/digital art director, I navigated the team throughout creative process to bring Bullseye into 'real life.' This project included directing Bullseye's rendering style & animation to feel more photorealistic, capturing motion assets for cross-marketing materials, and executing assets for video, social & digital platforms. Keep an eye out on your next Target run, because Bullseye has officially entered our multiverse.
meet the crew
Role: Social/Digital AD
Agency: Target Creative
Animation/Video Production: Scholar
Creative Director: Stephen Bamonte
ACDs: Heather Bahr, Jake Pasterski, Jesse Gadola
ADs: Abby Meyer, Josh Thacker, Alli Koch, Kelsey Ciatti-Miller, Morgan Schiferl, Jessica Pulemjotov, Lauren Nelson
Copy: Susan George, Fernando Sanchez
Project Manager: Kelly Jo Abdo
Engagement Manager: Hilary Chang
Strategy: Erin Cry
Producers: Michelle LappinDay, Edith Ramacher, Samantha Chew, Sarah Fisher
Production: Chad Mehl, Christa Thaler, Jazzmyne Johnson, Syed Rafi
Motion: Betty Chin-Wu, Tom Busch
Music: Joe Mechtenberg
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Photo: Fresh Coast Collective — Eric Eul
Digital Tech: Alfie Ferreyra
Prop Stylist: Chrystina Hakam
Wardrobe: Ann Marshik
H&MU: Andrea Holton