target holiday

Client: Target | 2023 | Social Art / Motion Direction, Visual Design

Target Holiday campaign captured the warmth of the holiday season through authentic storytelling that celebrate the holidays,

no matter how you holiday.

As lead social art director, I led the social team over the 8-month timeline to produce creative for social platforms. This project included concepting and directing social video assets while collaborating with broadcast team and Mother, our external agency, to create a cohesive campaign that aligns with business objectives. A joyful collaboration was had by all while Team Target decked the halls this holiday season.