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target everyday

Client: Target   |   2023   |  Art Direction, Motion & Animation, Visual Design

This Target branded campaign was the first to explore how seasonality & the everyday play in the new look for Target Deals, an ongoing campaign to promote deals throughout the year.  As lead art director, my team and I directed and produced 29 stop motion assets, not including still shots, with Tropico in Los Angeles. The campaign had a tight deadline of 2 weeks to create content for these seasonal moments.

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meet the crew

Role: Lead AD

Agency: Target Creative
Production Company: David Roascio


Creative Producer: Dani Hartmann
ACD: Heather Bahr

Lead AD: Abby Meyer

AD: Kristina Brust

Photo: Tropico

Digital Tech: Anthonie Gonzalez
Prop Stylist: Liza Nelson

Wardrobe: Zoe Joeright
Hair: Tracy Moyer

Make-Up: Annie Ing 
Manicurist: Barbara Warner

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